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Search Engine Optimization
by Scott F. Geld

Search engines match the words or phrases used in
a search request with those used in Website text.
You want to make sure that your Website is
optimized to come up high on the returned search
list when potential customers are looking for
products or services that your company offers.
That means that copy on your Website must be rich
in keywords or keyword phrases.

Keywords

So what is a keyword? Keywords are those words (or
phrases) that most people use to search the Web
for a particular product or service, or information.
For example, if you want to find a place that fixes cars,
you might do a search on auto repairs.

Better Keywords

When you choose keywords for your Web content,
don't use words that are too broad. For example,
if you sell floor cleaners for hardwood, you might
be tempted to use floors as a keyword in your
copy. People could be searching for information
about all kinds of topics related to floors...tile
floors, granite floors, carpeted floors,
unfinished floors and so on. But, you want to
attract visitors who are looking for information
specifically about hardwood floor cleaners. To
get qualified visitors to your site, you have use
keywords or keyword phrases that will hone in on
your business.

Relevant Keywords

Make sure that the keywords you use are relevant
to the page that they are on. There's no point in
using words or phrases that don't relate to the
information on the page. It doesn't make sense to
use a keyword or phrase just because it gives you
an opportunity to be highly ranked. Once your
visitor gets to a page, the content should make
sense, or you loose credibility and they don't
stick around.

Traffic

But what kind of traffic do you want? The kind of
traffic you want at your Website, is traffic that
stays. Just because you have a large volume of
traffic, doesn't mean your Internet marketing
efforts are going to pay off. What's important is
that you get 'targeted' traffic... visitors that
have found what they are looking. It's better to
have fewer visitors, but more targeted prospects
that are more likely to buy.

Target Keywords

Be sure to use keywords that accurately reflect
your business. You may end up with fewer visitors,
but you will have better qualified visitors and in
the end that means higher revenue.

Scott F. Geld is the Director of Marketing for
MarketingBlaster.com, a company providing targeted
traffic and direct links starting at just $5. For
more info: http://www.MarketingBlaster.com

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